Subject |
Date Published |
Contributer |
Language |
Total Questions |
File Name |
Management |
14th February 2009 |
Cloe Ford |
USA |
137 |
wbe47.zip |
Right click and select "Save File as" |
|
Nemo James - Singer Songwriter
Marketing |
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return |
Needs |
States of felt deprivation |
Wants |
The form human needs take as shaped by culture and individual personality |
Demands |
Human wants that are backed by buying power |
Marketing offer |
Some combination of products, services, information, or experiences offered to a market to satisfy a need or want |
Exchange |
The act of obtaining a desired object from someone by offering something in return |
Market |
The set of actual and potential buyers of a product or service |
Marketing management |
The art and science of choosing target markets and building profitable relationships with them |
Demarketing |
Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand but only to reduce or shift it |
Production concept |
The idea that consumers will favor products that are available and highly affordable |
Product concept |
The idea that consumers will favor products that offer the most in quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements |
Selling concept |
The idea that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort |
Marketing concept |
The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do |